HP explains why ink costs so much
June 8, 2010 by Sam NarisiPosted in: Dealers & Channel, In this week's e-newsletter, Latest News & Views
An HP exec recently gave a presentation trying to justify something people have been complaining about for years: high ink prices.
The presentation, including a section titled “Why is printer ink so expensive?”, was given by Thom Brown, HP’s marketing manager.
His key point was that ink technology is expensive to develop, ComputerWorld reports. According to Brown, HP spends $1 billion per year on ink research and development.
That, he says, leads to ink that’s better and gets more mileage than other options, such as refill kits and ink from competitors like Kodak, who tout their comparatively lower ink prices.
Customers don’t seem to be buying it, though. Most of the readers who commented on the ComputerWorld story bashed HP (and other manufacturers) for their ink pricing schemes.
What do you think?
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Tags: HP, ink prices
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