People need to print more, says paper company
April 30, 2010 by Sam NarisiPosted in: Dealers & Channel, In this week's e-newsletter, Latest News & Views
A major paper supplier is starting a PR campaign to combat a national blight: young people’s conservative printing habits.
Montreal-based Domtar, one of the world’s largest paper sellers, is beginning a new campaign called Put It On Paper to tell people it’s OK to print.
One of the main goals of the push is to counter the prevalence of e-mail tags that urge people to “think responsibly” before printing the message.
“We have to do some work to have them believe and feel that printing isn’t a sort of environmental negative,” Domtar CEO John Williams was quoted as saying in the Montreal Gazette. “We really believe quite strongly that with FSC certification — getting our lumber from forests that are well managed and carefully managed — that people don’t have to feel guilty about using paper to print.”
The campaign is aimed particularly at young people, who likely have little use for printing pages. Domtar’s focusing on Facebook and YouTube to reach that audience.
But something tells us that no matter how hard Domtar tries, printing reams of paper isn’t going to become a hot new trend among young folks.
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Tags: Domtar, paper company, printing
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May 3rd, 2010 at 1:16 pm
Oh boy! Just what we need yet another supplier trying to sway good citizens and responsible people to do non-green things! Especially when it is clear that depletion of our forests to generate paper is NOT a green activity. They are ‘paper manufacturers’ for pitty’s sake! Realize this for the scam it is! The paper industry has lost money in the last few years because of conservative greenies, not printing. Their entire objective is to generate more sales in paper!!
We should not allow suppliers to solicit such!!
May 5th, 2010 at 9:36 am
Smart paper is around the corner and as storage media becomes better. Most everything will be paperless. It will be like the old medieval days when only the most important documents will be put on paper (dozen or so) and the rest on digital. The Poster (Postman) will become a rare thing and a costly service, when they show up it will be to deliver something most people will not want to receive. To suggest we need to print more is quaint.
May 5th, 2010 at 12:45 pm
I’m a big proponent of “green”.. mainly not wasting resources, but the irony in this discussion is that in 1000 years, I’ll bet the only readable documents from our years here will be the paper ones. Read “Glasshouse” by Charles Stross. In the book the late 1900′s-early 2000′s are refered to as the “Dark Ages” because “Data-storage methods changed so rapidly that proper backups weren’t made; much data was encrypted, or stored on perishable media”. If you want to test this theory, try playing that 8 track tape manufactured just 30 years ago!
I also agree all the junk the postman delivers is a terrible waste of resources.
May 5th, 2010 at 4:21 pm
This just in: Major oil company encourages people to drive more for the good of mankind.
And in related news; black is white, up is down, night is day and that stuff floating on the surface of the Gulf of Mexico is freedom fluid.
That’s all for now. Tune in tomorrow to the Bizarro World Network for more news you can use to confuse.
May 6th, 2010 at 8:45 am
SGV makes a good point – the electronic data that was preserved on various non-interoperable media in the 90′ – early 2000 maybe lost. Since then strorage standards have been set that will allow data to transition to the future storage media.
As to Domtar’s CEO – he is telling his shareholders and employees that their company’s demise is certain.
Domtar should have communicated that they are major player in paper recycling, saving the old-growth forests, recycling their re-planted forests.
June 2nd, 2010 at 1:46 pm
We should always consider the impact on the environment before we act.
Domtar plants more trees than it harvests. The lands it manages has trees on them. Those trees can rot, burn, die of old age or be harvested. Either way they are replanted and while they are growing they provide a habitat for wildlife, carbon storage.