The New World of eCrime: Targeted Brand Attacks and How to Combat Them
December 26, 2009 by Luke MarchiePosted in: Sponsored Content - email, Whitepapers
Nothing is more valuable to a business than its reputation. That is why brand attacks, which leverage a company’s valuable brand for nefarious purposes, must be battled on every possible front. Brand attacks are the new form of eCrime, and they’re being launched with new and rapidly evolving exploits, including phishing and—most recently—malware.
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In this paper, they discuss how brand attacks, and malware attacks in particular, have evolved and proliferated, becoming another one of the many varied and sophisticated types of eCrime that any security professional should be ready to confront. They outline the most effective strategies for those experts to pursue as they guard against reputational risk and diminished customer trust.
