Video on a printed page?
September 3, 2009 by Sam NarisiPosted in: In this week's e-newsletter, Latest News & Views
It’s a technology that’s only been seen before in movies — the ability for a sheet of paper to display moving images.
Next month, some copies of Entertainment Weekly will contain a video advertisement. That’s right, video contained within a printed page.
The video, a joint ad for Pepsi and CBS, will appear on a paper-thin, battery powered LCD screen roughly the size of the screen on a mobile phone.
The screen, developed by a U.S. company called Americhip, will start playing the video once that page is opened, similar to the operation of a singing greeting card.
The cost of producing the ad was not disclosed, but one estimate puts it at as much as a million dollars for one ad in 10,000 copies of the magazine, the Financial Times reports. The hope is that the new technology will create enough buzz for CBS and Pespi to justify the cost.
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Tags: advertising, Enetertainment Weekly, video
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