Workers view color printing as a ‘luxury’
June 24, 2009 by Sam NarisiPosted in: Dealers & Channel, In this week's e-newsletter, Latest News & Views, Solutions
Do employees at your company understand the difference between black-and-white and color printing? You might be surprised.
More than half of office employees describe color printing as a “luxury,” according to a recent survey by Xerox.
When asked why they don’t print in color, 35% say it’s because of the cost to the company, and 82% said they’d print more color pages if it cost the same as black-and-white.
That sounds like good news for those in charge of controlling printing costs – but not when you consider the tangible ROI of some color printing. Says the Xerox report:
- Color ink helps increase sales by 80%, and
- Color documents hold readers’ attention spans 82% longer than B&W pages.
Xerox’s solution: (what else?) is to buy the company’s new ColorQube solid ink printer multifunctionals, which bring the costs of color down closer to what you’re used to paying for black-and-white.
But whether you buy Xerox equipment or not, think of training employees to understand which document (internal memos, drafts, spreadsheets) don’t need color (pages where it’ s really is a luxury) and which documents really benefit from color. And it’s not just glossy marketing materials; for example, more and more, industries are expecting at least color highlights in contract proposals and invoices.
The dividing line may seem obvious to you, but the expectations for color and the understanding of where it might make a competitive advantage are shifting fast. Monitor your competitors: if they are using color and you are not, they may be getting a leg up.
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August 11th, 2009 at 4:42 pm
solid inks are great – just a shame that it took me so long to understand the concept of the wax technology , which meant I turned the printer off every night , which disregards a lot of the melted wax at shut down , making it very costly
November 30th, 2009 at 8:40 am
The expulsion of melted – solid inks at shut down is a ColorQube feature, not a bug. The requirement to purge inkjet print heads of the waxy substance (can we call it ink?) is required to avoid clogged print heads. This is a common inkjet issue, although not an issue with oil-based inks (i.e. used in RISO high-speed ComColor), or most aqueous inks on the market (used in common desktop thermal inkjet printers).
Your alternative is to keep the ColorQube printer powered up 24×7, which of course is like leaving a toaster on 24×7 from a power usage perspective…